Austin Travel Diary

The BrandJuice team made a stop at SXSW this year, spending about six days in Austin absorbing some of the most inspiring talks by agency partners and innovative brand leaders from around the globe. We ate our weight in BBQ, caught shows by some of our favorite bands, with new music discoveries around every corner. For any brand builder, marketer, thought-leader or all around aspiring community shapers, the Interactive portion of SXSW is not to be missed.
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Seriously good eats by Fort Collins, Colorado’s own Nomad Street Cuisine

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When in Austin, don’t miss a trip to Easy Tiger for Beer, Brats, and this idyllic ambianceIMG_2248 IMG_2266

One of my favorite musicians, Gary Clark Jr. played an amazing set along with Houndmouth. Add these two to your Spotify, immediately.
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A&E constructed a replica of the Bates Motel to promote the series. Visitors could enter to win a night in each of the 50’s style rooms. Death by Norma Bates not included.IMG_2175 IMG_2233

Exploring Vuka, a co-working and events space that will put any office to shame
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Of all the panels I caught, John Mackey, co-CEO of Whole Foods provided the most insight into the future of business to me,  with a discussion on what he calls “Conscious Capitalism.” More than just a marketing tactic, Whole Foods is a purpose-driven brand through and through, with mindfulness that permeates through every touchpoint of the experience. It lives in the hearts and minds of employees, crafting a culture of innovation within the company. Continually raising the bar on customer experience, it is this spirit that Mackey called out as differentiating the brand from its competitors.
IMG_2181 IMG_2185Last but certainly not least, we caught a set by the amazing Delta Spirit. Thanks for being good to me Austin. Until next time.

She’s On The Verge, Of 30

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I find myself in the last year of my 20’s, and it’s a wildly curious place to be. Sure, I might be a little bit wiser, somewhat better dressed, much more independent – but in general increasingly aware of my own fleeting existence on this planet. It’s an era of life all at once terrifying as it is exciting, in that knowledge. At this point you’re hopefully in the driver’s seat, shifting direction as you deem necessary to get to where you want to go. Your desired destination is ultimately shaping the journey. So as a woman, 30 is somewhat of a big deal. Some of us hope to be married, have a baby, buy a home, land that six-figure job – you know, get on track for that happy all-American life we’re supposed to lead. But more than the physical, tangible milestones we cross, what life lessons should we have mastered by the time we reach a certain age?

In 1997, Glamour magazine published a story titled “30 Things Every Woman Should Have and Should Know by the Time She’s 30.” The list, written by Pamela Redmond Satran went viral, and still maintains relevancy nearly a decade later. Although a bit unrealistic and broad, lists have a way of compartmentalizing our problems, giving us the sense that if you tick most of the boxes, you’re probably faring much better than you thought. For every strong woman on the cusp of her thirties, this may be an interesting perspective on what having your shit together looks like – at 30:

By 30, you should have …

1. One old boyfriend you can imagine going back to and one who reminds you of how far you’ve come.

2. A decent piece of furniture not previously owned by anyone else in your family.

3. Something perfect to wear if the employer or man of your dreams wants to see you in an hour.

4. A purse, a suitcase, and an umbrella you’re not ashamed to be seen carrying.

5. A youth you’re content to move beyond.

6. A past juicy enough that you’re looking forward to retelling it in your old age.

7. The realization that you are actually going to have an old age — and some money set aside to help fund it.

8. An email address, a voice mailbox, and a bank account — all of which nobody has access to but you.

9. A résumé that is not even the slightest bit padded.

10. One friend who always makes you laugh and one who lets you cry.

11. A set of screwdrivers, a cordless drill, and a black lace bra.

12. Something ridiculously expensive that you bought for yourself, just because you deserve it.

13. The belief that you deserve it.

14. A skin-care regimen, an exercise routine, and a plan for dealing with those few other facets of life that don’t get better after 30.

15. A solid start on a satisfying career, a satisfying relationship, and all those other facets of life that do get better.

By 30, you should know …

1. How to fall in love without losing yourself.

2. How you feel about having kids.

3. How to quit a job, break up with a man, and confront a friend without ruining the friendship.

4. When to try harder and when to walk away.

5. How to kiss in a way that communicates perfectly what you would and wouldn’t like to happen next.

6. The names of the secretary of state, your great-grandmothers, and the best tailor in town.

7. How to live alone, even if you don’t like to.

8. Where to go — be it your best friend’s kitchen table or a yoga mat — when your soul needs soothing.

9. That you can’t change the length of your legs, the width of your hips, or the nature of your parents.

10. That your childhood may not have been perfect, but it’s over.

11. What you would and wouldn’t do for money or love.

12. That nobody gets away with smoking, drinking, doing drugs, or not flossing for very long.

13. Who you can trust, who you can’t, and why you shouldn’t take it personally.

14. Not to apologize for something that isn’t your fault.

15. Why they say life begins at 30

What’s on your personal list of things to have and know — and possibly do — before turning 30?

List excerpted from Glamour‘s “Thirty Things Every Woman Should Have and Should Know By The Time She’s 30.”
Image via Style.com

BrandJuice: The Brand Builders Series

During the week you can find me brainstorming and strategizing my days away with the most amazing team over at BrandJuice, and writing the #BeJuicy blog. Last week I began our Brand Builders series, getting to know up-and-coming entrepreneurs in Colorado and beyond as they shape their own blossoming brands. Check out the first in the series featuring Black Eye Coffee below… 

In today’s fast paced, web-driven world, venturing into hospitality can be a challenge. Turnover is often high, and nailing the right concept at the right time has become increasingly difficult. Environmental branding is paramount when crafting a unique experience. We’ve noticed many of the concepts that succeed in the space have an authentic soul that is undeniable in the hearts and minds of consumers. As technology continues to seep into every touchpoint, it comes as no surprise that many design trends are reverting to a retro sensibility. Simplicity rules in fabrication, with a dedication to richness in touch and texture. Denver’s ownRust & Varnish is a budding hospitality group in the city, capitalizing on this soulful eye for style. Their growing list of concepts has expanded from coffee houses, to juice bars, a nail salon and boutique hotel in the works.

With every facet of design, Rust & Varnish concepts are defined by well-worn surfaces with luxe, modern updates, crafting a world that is as nostalgic as it is avant-garde. We took a moment to talk with Ali Elman, co-founder of the group to discuss the project, and what it takes to design a brand with soul in our ever-evolving economy:

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1. Tell us about the history of Rust & Varnish and your long-term goals for the business?

Rust & Varnish was an idea that took many forms over the years. It wasn’t until I shared many blooming ideas and several cocktails with a friend on a winter night in 2012 that it hit me. I just want to be in hospitality. This friend soon became our business partner and Rust & Varnish Hospitality was born with lots of grand plans. Long term goals are to put no limits on what our company can do. That’s what is so great about hospitality– it can cross all boundaries. Our dream is to open a boutique hotel –  a big long term goal for sure.

2. Today’s most successful brands are built with an authentic story and positioning all their own. What do you feel is necessary in building a brand with a soul?

The people are the brand. When your intentions are pure and driven by your love of the thing you do, the brand comes to life, that and the soul of the business shines brightly. If the foundation of a company is people, who are doing what they are meant to do in life, everything else falls into place and there is a very clear vision from both the inside looking out, and outside looking in.

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3. Rust & Varnish is a beautiful example of lifestyle branding. Where do you draw your inspiration for concepts and design?

Obviously inspiration comes from every where. I feel I have absorbed a lot just from traveling. Oftentimes though, when I am in the thick of pulling together a concept, I do not like to look outward for inspiration because it can be overwhelming. I like to use my imagination and I think a lot on how I want a place to look and feel. Funny enough, a lot of my inspiration comes to me while driving alone and I can let my mind wander a bit.

4. What do you believe are the core components to creating a brand with a distinctive aesthetic?

Definitely not trying to recreate something that has been done. Also, for us a lot of our concepts are built around a neighborhood or a physical space. If you let these components lead you, it helps create something very distinctive.

5. As you grow, how do you plan to keep the integrity of the brand?

That is always a challenge with any growing company. There are several ways I plan to protect our integrity. One is to hire people personally. Making sure that the people who come into our company feel a sense of ownership in our brand and an excitement for hospitality – this will help maintain our core values. Secondly, we need to be selective in the projects we put our name on. We have found that saying no to certain projects is just as important, if not more important than the projects we say yes to.

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6. What do you predict the biggest trends will be for food & beverage in 2015? For hospitality?

There are lots of juice bars popping up and I think that you will continue to see that trend in Denver through 2015. We are also seeing chefs get back to basics. Nothing too fancy- just good food, real ingredients used to their full potential. As for beverages – we will keep seeing coffee shops pop up and baristas trying to out do each other. Cocktails are now more about a well-balanced drink without all of the show. Meaning, it doesn’t need to take 10 minutes to make a hell of a good cocktail anymore.

Overall I think hospitality has been making a shift for a while. It is now less about “you are the guest and we are the host” in a formal way. It is more about, “welcome, be a part of this shared experience”.

7. What’s your guilty brand pleasure?

Honestly, Target is a guilty brand pleasure. I love going to the home section there and seeing what they have on sale. They have great knick knacks. Sometimes I have even been known to buy stuff online from them. Its terrible.

8. As an entrepreneur, what keeps you up at night? What are you most proud of?

There is no shortage of things that keep me up at night. It honestly depends on the project we are working on. Recently the decision on floor color and pattern for our second Black Eye location has kept me tossing and turning. Its one of the last components we haven’t decided on and it’s a big one. I am extremely proud of our little coffee shop Black Eye. It is our first baby and I am always going to have a special place in my heart for it. Its our little engine that could.

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Black Eye 2Content via BrandJuice. All images via OurLoveIsLoud

YouWildColoradan: Impromptu Company

There is a certain undefined artfulness to how we, as humans celebrate. From promotions and anniversaries, to birthdays and weddings, there are countless moments in life where it is perfectly acceptable, if not encouraged, to indulge in your senses to the fullest. To live it up with every fiber of your being. And how we choose to mark these momentous occasions undeniably reflects our personality, our taste, and perhaps a momentary dive into our own worlds of fantasy.

Meet Impromptu Company, two Colorado women bringing everyday fantasy to life with some of the prettiest, most bizarre, and downright fun events in and around Denver. Every whimsical concept is rooted in artistry, with intricate, bold installations that imprint tangible memories on every partygoer. Impromptu events are highly experiential, with elements that always entice revelers to interact – with objects, with food and drink, and with each other. Get to know these stylish Denverites…

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Name: Impromptu Company is Tara Pattie and Katie Watson.

Where did the name come from? Impromptu Company is a play on words, referring to spontaneous guests. We love the idea that some of the most perfect moments naturally fall into place.

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Occupation(s): We’re installation artists, event designers, and party planners.

What inspires you? The passing of time always inspires us to do what we do. We want to help people punctuate days in their lives to make fond memories and create meaning.

What wild dream are you chasing? We’re always chasing the goal of heightening the everyday, imbuing the ordinary with significance.

What gets the creativity flowing? Looking at art, especially together, always fuels our process. Absorbing the concepts and approaches of artists we admire always gets us excited to make new things.

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The secret to creating great work: We rely heavily on our intuition. It’s really important to be honest with yourself when you know something is off. Editing—knowing when to eliminate parts that aren’t important. Trying to say the most with the fewest amount of words.

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Impromptu

wīld/: growing in a natural environment; not domesticated or cultivated.

What does it mean to be wild? To us, being wild means being in the moment and being open to things unfolding. Seizing opportunities and believing in possibilities.

What makes you wild? Exploring things we haven’t tried before or that we don’t identify with right off the bat have proven to make our jobs and lives more interesting and diverse. We also think that fearlessly letting your guard down is important to allow for fun things happen.

Where do you go when you need to disconnect? We go somewhere new or different when we’re feeling de-sensitized with the familiar. This could be a different town or just a weird bar that we’ve never been in before.

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The secret to being wild: Anyone can be wild by remembering to not take things too seriously and embracing the opportunities that appear. Being ready to pivot and re-imagine everything to create new ideas.

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Colorado shaped you as a person. What about this place is most remarkable? Colorado is comforting and supportive. The support of the people here is astounding. People set their egos aside to search for true happiness to share with others. People are SO proud of how sunny it is, and that’s a beautiful thing to value.

The most magical place in Colorado: The Aspen Institute

Colorado Bests — The spots for…
When I’m hungry: Uncle
When I’m thirsty: P.S. Lounge (Previously Crash 45, R.I.P.)
When I’m bored: Cafe Max
When I need a little romance: Botanic Gardens
When I’m lookin’ for trouble: Boyz Town
When I need to think: Dikeou Collection

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A Colorado Memento: We grabbed this pamphlet from the Aspen Art Museum when we took our first Impromptu Company “retreat” this summer. We brought some of our best friends that have helped us so much on a little weekend away to the Aspen Institute, an amazing Bauhaus-era resort that feels a little forgotten but preserved. We were so inspired by all the thinkers and makers who had spent time there throughout history. We snuck around the grounds, laid by the pool, and had great conversations. Jim Hodges, one of our favorite artists, had just installed a text-based sculpture at the Aspen Art Museum nearby, and we loved his message: With Liberty And Justice For All (A Work In Progress). His work reminds us to always seek ideals, but to be patient and give into the process. Everything is a work in progress.

Thank you Katie & Tara! Follow along with the girls HERE and HERE to catch their next event.

Expansive Snow Drawings Paint A Colorado Canvas

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Taking inspiration from the natural beauty and grandeur of Colorado, artist Sonja Hinrichsen creates wildly immersive installations, adopting the untouched landscape as her dramatic canvas.

Early last year Hinrichsen and some 60 volunteers trekked onto the frozen Catamount Lake near Steamboat Springs to create the latest in her series of Snow Drawings. Massive in scale and extraordinarily intricate, the work was a continuation of her community-based project that brings together local volunteers to transform snowy landscapes into temporary artworks. With every drawing, Hinrichsen has a distinctive vision for the sprawling shapes her team crafts with the snowshoes strapped to their feet. The project is about much more than just art – for Hinrichsen the Snow Drawings represent an experiential study of sorts on how human beings connect with each other, and with the nature that surrounds them.

From the artist:

I hope to demonstrate to a larger audience how the landscape is transformed into a piece of art through a system of designs. This changes our perception of the landscape and accentuates the beauty and magic of the natural environment, and thus inspires awe and appreciation for art as well as for nature. I deem this important – especially as modern society becomes increasingly disconnected from the natural world.

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love lore // nikki & chris

Love. That ever-alluring, beautiful and complex, always multi-faceted thing that keeps this cold world spinning. I’m forever fascinated by it. How we find it, how we develop it, how we keep it. Our lives – and loves – will forever be inextricably linked. It begs the question, of what truly creates a life well lived. It’s not about money, but money helps. It’s not about possessions, they pass away quicker than time itself. It’s not necessarily even about the experiences imprinted on our memory. For me, life is about the relationships we cultivate and how we choose to love.

Whether it’s the tireless love of a mother and child, the love of best friendship, or the kind of world-altering love that only two individuals can create together, making our loves last throughout time is one of the strongest tests of character. It’s about how you weather the storm. It’s how you somehow, time and time again, find a way to disband your belief of how things ought to be in order to see the world from someone else’s perspective. These stories of love continue to intrigue me with their limitless depth.
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My dear friends Nikki and Chris are two people that exemplify what it means to give yourself to another. They love as passionately as they live. When they fight, they fight the good fight. They stand up for each other at all costs, and continue to learn from each other along the way. They do it with passion, or not at all.

Their story could not be more all-American. Two young kids growing up in the heartland – St. Louis, Missouri to be exact – they met in classic high school fashion. It was prom night, and neither quite had the dates they had hoped for. As the sun finally fell, Chris pulled up with friends to a party at Nikki’s, and as he walked up the steps she was, well, smitten. In typical Nikki fashion, she unabashedly walked up to Chris to see what his cool confidence was all about, naturally challenging him to chug a beer – the first of his young adult life. (I’m suddenly picturing Friday Night Lights – in the best way possible). They loved each other deep down from that moment, and nothing could stand in their way of being together.
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Multiple cities and states would separate them, with education and careers charting perpendicular paths. Until finally, their feelings grew as great as the distance, and Nikki joined Chris in Atlanta, making a pact to always be together. Following years in the South, they yearned for mountain air and open space, and Colorado came a calling. Four years later in Denver, Chris made an honest woman out of Nikki and now the pair have a beautiful baby girl on the way – she will be that, no doubt. After weathering the kind of losses throughout their lives that no young person should ever have to endure, Nikki and Chris are a continual testament to partnership, and seeing the bright and beautiful in life.

What does love mean to you?

Chris: It means whole-heartedly opening your entire self to another person. Being your true, authentic self, and being loved for that.

Nikki: Sometimes I have a hard time opening up, truly letting my guard down. Chris is the only one who sees me completely. He makes me feel at home, he is home. He always has a listening ear. Laughter is key – he brings a smile to my face, whether he means to or not.

After 12 years together, what has been the biggest challenge?

N: The distance – half of our relationship was spent apart. But somehow that made every moment that much richer when we were able to be together. When you get used to the thought of leaving someone, you don’t take a single minute for granted. I guess we never really know how much time we have with anyone, so every moment should be precious.

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What is the secret to making love last?

C: Patience. Period. And respecting each other’s differences.

N: You have to think about perspective. Put yourself in the other’s shoes and how they would want to be treated in a situation. Sometimes we don’t always follow that – but we always, always apologize. You’ve got to be flexible in your relationship – you’re going to have to make sacrifices in a relationship, and that will never change.

What does family mean to you??

C: Trust. A place free from any judgment. Come as you are. But that doesn’t mean you won’t have to back it up. It’s a welcome commitment, day-in, day-out.

N: It’s a place of unconditional love. Where you create your own happiness and warm memories, forming who you are – the person you will become.

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Your home exudes the essence of both your personalities. Where does your design inspiration come from?

C: We want to create a gathering place, one where our friends and family can feel at home.

N: Travel is in our blood. So it’s only natural that it have a bohemian, romantic, eclectic sort of feel. It’s homey at its core – I want people to feel comfortable. Everything has meaning, each and every piece.

C: Like the picture in our hallway for instance. We have so many family artifacts – but that one means the most. My grandmother was an artist – she painted it of me when I was two. She was a big part of my life, more than a second mother. She shaped who I am today. As a matriarch of our family, she helped shape my understanding of women, and the crazy respect I have for all of the women in my life – especially Nikki.

Where do you want to be in the next 12 years?

N: A family of four. We want to build success, on our own terms. As a family. You know, being able to support our family, to continue to carry out our dreams, wherever they might lead.

C: As we grow from a unit of just us two, to three, our priorities are changing, fast and furiously. Being selfless takes on a whole new meaning. The next 12 will be working together to raise a great child. Hopefully one we can mold with our same sense of adventure and curiosity. We want to see new places, meet new people, create things with meaning.

In your mind, what words epitomize the other person?

N: Drive. Motivation. Sense of humor. Adventurer. Passion.

C: Loyal. Hilarious. Unconditional love. I want to be better with her.

How has living in Colorado influenced your relationship?

C: When we need to escape, we just get in the car and drive. You can go get lost when you need a break from the city. It helps to clear your mind.

N: You can be spontaneous and adventurous here. Constantly having someone to do these things with – when you’re adventurous you just become closer. It’s about seeing things together for the first time. It’s very metaphorical of our relationship. We’ve just experienced a lifetime together at such a young age.

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Some might say meeting so young, and making it last in this modern world can be a challenge. How has that shaped your relationship?

C: It’s remarkable to look back on your most formative years, realizing that through the best and worst times of your life – that one person has always been there. I think the best part – is the way we’ve made it last, that we CAN make it last. We were so young and didn’t know who quite who the other was, or who we’d become. We could mold one another.

N: We’ve done it organically. In a world where so many people simply grow apart, instead we’ve grown up. We’ve grown together.

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Thanks Nikki & Chris for letting me into your world!

Styling Tip: Dressed Up Tomboy

Mondays. That daunting first day of the week where your mind hasn’t quite caught up with your body, making your first look of the week especially challenging. How do you find this balance, and not roll into the office looking like a befuddled mess? Take a page from the boys. Start with your feet and work your way up. This effortless Paris ensemble (captured below by Vogue) hits the cool nail on the head, pairing the comfort of Nike trainers, with the glam of a sequined pencil skirt, and topping it off with a masculine overcoat to pull it all together.

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40 Years of Portraits with The Brown Sisters

In 1975 the Brown sisters began a family tradition, posing for a simple black and white photo every year. Neither planning outfits nor poses, the snapshots are a candid look at the sisters in that year of their lives. For the next four decades, Heather, Bebe, Laurie, and Mimi Brown came together to capture a moment in time. Gazing into the camera, their simple, sweet, and sometimes haunting stares created a beautiful series of images reflecting their transformation. Without a single word, their faces tell a story all their own.

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Brown Sisters 31982, Ipswich, Mass.

Brown Sisters 41987, Chatham, Mass.

Brown Sisters 51991, Watertown, Mass.

Brown Sisters 61992, Concord, Mass.

Brown Sisters 72004, Cataumet, Mass.

Brown Sisters 82010, Truro, Mass.

Brown Sisters 92013, Truro, Mass.

See all 40 of the photos on NYTimes.com.
All image via Nicholas Nixon/Fraenkel Gallery

A Shanghai Speakeasy Hidden Behind A Vintage Coke Machine

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These days a speakeasy concept is just about as common as your local Starbucks. Yet there seems to be no slowing the trend, and for good reason. Conceptually, the speakeasy lends that sense of uncommon exclusivity that so many of us yearn for. We crave a visually rich sensory experience, one surprises and delights in every detail. One of the more intriguing concepts I’ve come across is Flask and The Press, set in the heart of Shanghai. This unconventional duo upends the traditional speakeasy concept, playing on contradictions of light and dark: an intimate modern lounge concealed behind the facade of a playful sandwich shop.

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Design studio Albert Caiola began the project with The Press. Modern and unconventional, this cheery sandwich shop was brought to life through colorful finished countertops, neon lighting, polished minimalist furnishings, and rough concrete walls and floors – dramatic to say the least. At the center of this bright space is a vintage Coca-Cola vending machine, the secret door that leads to Flask, the nighttime bar setting of the concept.

As you pass through a dimly lit tunnel, the playful energy of The Press gives away to reveal a dark speakeasy setting that is Flask, all at once retro and futuristic. Cascading angular cubes collide against walled installations featuring rows of amber hued flasks. Luxe leather sofas and copper-colored furnishings sit on beautiful stained floorboards.  Lighting is minimal and muted, creating a masculine, seductive setting to get lost in.

To learn more about the Flask & The Press visit the project page HERE.

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